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Wedgwood gleaned inspiration from architects and antiquities collectors who traveled on the Grand Tour or had posts abroad and brought back to England their ideas and rare finds sparking the neoclassicism movement.Antiquities were collected from the lost cities of Pompeii and Herculaneum and documented in several texts Wedgwood scoured for design inspiration. Not only were the texts with numerous illustrations and etchings used for inspiration, but also plaster casts of sculptural works from earlier centuries were used by Wedgwood to expand his manufactured offerings.
Architects
Robert Adam (1728-1792) was known for the classical interpretations he applied to his architectural creations. He spent four years traveling throughout Italy where he observed Roman antiquity and brought these design elements back to England. He and his brother James Adam (1730-1794) published The Works in Architecture of Robert and James Adam:Vol 1, Vol 2, Vol 3
Interesting note: Wedgwood was eager to hire away any former employee of the Adam's firm including John Voyez who eventually stole from Wedgwood and went to work for Wedgwood's competitor, Humphrey Palmer.
James "Athenian" Stuart (1713-1788) pioneering neoclassicism is also known for his publication, The Antiquities of Athens(1762) recording classical Greek architecture which became a sourcebook for many sculptors. Stuart is known for reviving the tripod form emulated in the Wedgwood vase below.
Wedgwood. Tripod Vase, circa 1790-1800, stoneware
(black basalt). collection of Jeffrey s. Milkins and Steven R. Parker
The designer of the temples and gardens at Kew in London as well as eventually rising to the ranks of Royal Architect thanks to his good friend the Prince of Wales, Sir William Chambers (1723-1796) was an admirer of the Italian Masters. His well-known Treatise on Civil Architecture influenced Wedgwood's designs.
Antiquities Collectors
As a British envoy to Naples, Sir William Hamilton (1730-1803) was fascinated with antiquities and was known for his vast collection which he sent engravings of to Wedgwood for inspiration. Most known of the products that came out of this interaction is the Portland Vase (ca. 1840-60)
By documenting his personal collection in four volumes (below), Hamilton helped establish neoclassicism in the eighteenth century by providing designs for Wedgwood's wares.
Sir Roger Newdigate (1719-1806) invited Wedgwood to take casts from a whole series of relief-molded designs.
SeeBuried by Vesuvius, an exhibition at the Getty Museum that displays treasures from the Villa de Papiri at Herculaneum that was buried by the eruption of Mount Vesuvius in 79 AD.
Documentary about Herculaneum and the treasures found there. (60min)
Wedgwood and Bentley, Somnus, circa 1774, stoneware (black basalt), Collection of the Art Fund, Inc. at the Birmingham Museum of Art, The Buten Wedgwood Collection, AFI.239.2008
Stefano della Bella (1610-1664), not a sculptor but rather a prolific Italian draftsman and etcher provided inspiration from his vase illustrations from his Raccolta di vasi diversi. For an example seePlate 6.
Jacques Stella (1596-1657), like della Bella not a sculptor, Stella's etchings in Livre de Vases was an admired source for Wedgwood's vase shape designs.
More about a Wedgwood ewer from the Victoria & Albert Museum.